About Kelpie Co. Australia
Kelpie Co. Australia was founded to celebrate the iconic Australian Kelpie dogs that work the land and stroll the streets by creating a range of classic accessories and apparel.
No matter their job they're great mates and epitomise hard yakka Aussie spirit - work hard, play hard. We thought it was time that Australia's most good looking dog (as voted by the Australian public in the Wahl Australia survey, 2024) was celebrated.
Sally Mac created Kelpie Co. Australia in 2024 after seeing a lack of the stoic, strong-eared dogs represented in Australian brands.
She said, "not even in the Dogs of the World book can you find the humble Kelpie!" After her daughter brought the book home from the school library.
"There's accessories and apparel with horses everywhere you look and I just thought, how good would it be to see some well-designed, fun Kelpie ranges out there. So here we are," said Sally.
Whether you love the chocolate brown Red Dog, the yellow and cream (dingo doppelgängers), tri-colour, fawn.
Whether their job is working stock in rural Australia, your loyal companion, tradie's best mate and site manager or dog park local, we hope you see yourself and your best mate or whole team in our collaborative work with local artists.
Our first collaboration is with Lisa Diebold of Softpower Studios.
Share your story and your pics with us via Instagram @kelpieco and #kelpieco you never know if your photo will end up represented in one of our upcoming collabs.
Our values
All our products and services are premium because we consciously choose to support local, Aussie-made, environmental and like-minded businesses and people. When you buy our products, you're supporting a whole community not just a single business. These are the core values that help us make our day-to-day decisions:
- Support fellow small businesses
- We believe in helping others build and thrive, that's why we choose to seek out and build a small business network of suppliers and friends.
- Support Australian made
- We search out Australian businesses as our suppliers because we want to help bring back Australian manufacturing, support local businesses and encourage others to do the same.
- Celebrate and support Australian Kelpies and their handlers
- We promote and support events and people who represent similar values and the care and kindness towards Kelpies (and all animals).
- Environmental minded
- We aim to have all our packaging recyclable or minimum waste. Including, wrapping, satchels, stickers, twine and tape.
About our products
TSHIRTS
All our tees are produced by AS Colour who's premium products are made to last because doing the right thing is important to them. They are a member of the Amfori leading ethical alliance, the Better Cotton initiative and are certified non-toxic dye users.
They say, "By creating exceptional quality garments that are built to last, we aim to reduce waste and encourage conscious consumption."
The team also only partners with factories that work to provide safe, fair, legal and humane conditions... seeking the best from around the world. Read more about their social responsibility.
ORIGINAL PRINTED FABRIC
For our fabric printing we work with NextState an Australian company accredited by Ethical Clothing Australia based in Victoria. Read more about them here.
LEATHER HIDES
Our leather is from AusTanners in Victoria who produce Australian leather. It's top quality with a history of more than 80 years in leather production. They source the best hides and finishes to create the best product.
LEATHER HARDWARE
Our buckles, tools, hardware and valued advice is from DS Horne in South Australia. Our screws are from Leaffler Leather in Victoria.

