About Kelpie Co. Australia

Kelpie Co. Australia was founded to celebrate the iconic Australian Kelpie dogs that work the land and stroll the streets by creating a range of classic accessories and apparel.

No matter their job they're great mates and epitomise hard yakka Aussie spirit - work hard, play hard. We thought it was time that Australia's most good looking dog (as voted by the Australian public in the Wahl Australia survey, 2024) was celebrated.  

Sally Mac created Kelpie Co. Australia in 2024 after seeing a lack of the stoic, strong-eared dogs represented in Australian brands.

She said, "not even in the Dogs of the World book can you find the humble Kelpie!" After her daughter brought the book home from the school library. 

"There's accessories and apparel with horses everywhere you look and I just thought, how good would it be to see some well-designed, fun Kelpie ranges out there. So here we are," said Sally. 

Whether you love the chocolate brown Red Dog, the yellow and cream (dingo doppelgängers), tri-colour, fawn.

Whether their job is working stock in rural Australia, your loyal companion, tradie's best mate and site manager or dog park local, we hope you see yourself and your best mate or whole team in our collaborative work with local artists. 

Our first collaboration is with Lisa Diebold of Softpower Studios. 

Share your story and your pics with us via Instagram @kelpieco and #kelpieco you never know if your photo will end up represented in one of our upcoming collabs.